general, marketing

It’s more fun in the Philippines! In fairness!

New campaign of Department of Tourism: “It’s more fun in the Philippines” is cute. Definitely an improvement over “Pilipinas Kay Ganda”. Switzerland? Philadelphia? It’s definitely more fun in The Philippines. Congratulations to the Secretary of Tourism, his staff and BBDO for making this campaign happen!!! Cute campaign. Now if only the rest of the country can live up to the promise, Then it would be more fun in the Philippines.So please stop looking for loopholes and just support this campaign. On a positive note… those  issues about the new campaign of Department of Tourism are good signs of its efficiency. With more issues, more people will be curious about it. Nevertheless, there is no such thing as bad publicity.

As “Mr.Jos Ortega”  said : ” In branding, the objective is to own a word or idea in the hearts and minds of the consumers. Department of Toursim is trying to own FUN. The job of marketing is to make sure that it happens. Sometimes somebody else can already own a word, but it is taken away by a more aggressive competitor. Offhand, Switzerland doesn’t even own FUN. Google FUN in 3 weeks time and I’ll bet majority of the first 5 pages will show Philippines. That’s the beauty of competition and marketing. I’d go on with it. I believe in the power of the Filipino digital community. We will own FUN ” .

But as if we really want to improve tourism in Philippines, we need more than marketing. We need infrastructure and improved systems. We have so many great destinations but it’s so freaking difficult to get there/make arrangements/get decent accommodations. I hope Department of Tourism will work with Local Government Units and help them figure out how to make their tourist attractions more accessible.

Other news : Starting January 16, 2012, it will be more FUN in the PHILIPPINES! The circus at the Senate Impeachment hearing begins!They have Circus Soleil … ‘Pinas has Circus Pasawei …Yes! And it’s going to be FUN!


general, perspective

Hooray! It’s 1.2.2012…2nd day of the new year!

I spent the  1st day  of  the  year with my family and relatives – this is the best start to a brand new year. I have been eating nonstop in the afternoon of 31st of December ,2011 . It’s entirely possible that I’ve eaten my share of meals for the month of January.

All these years I’ve always asked myself: why do all these? work, school, and other other small biz-ventures. I’ve had a few answers: I need to do a living, earn my bread, pay my bills, pamper myself with some wants and sustain my needs. in short – survive! But deeper, I’ve also asked myself and have been asked by not a few: what drives you? I’d say and this has been the impetus behind my continuous efforts and soul-searching: despite my imperfections, I would want to be in such capacity where I have greater and more opportunities for charity; farther and wider reach to more people and families – to be able to help more and be more for others and for God!

My Resolutions:
1. out with the old in with the new (not all of it)
2.more inspirations less distractions
3.more money in less money out
4.keep those who are important
5.smile more
6.walk more
7.love more
8.share more
9.listen more
10.find a new routine
Whats your list of resolutions?

Now that 2012 is here, God, I want to say thank you for the 2011 – ALL of 2011. You have blessed our family every single day of the past year, in sleep and in waking, in things that felt good and things that hurt almost beyond bearing. You have been with us every second of that year, providing all we truly needed. We know You will be with us all through 2012, guiding us, providing for us, blessing us and loving us. Thank you, thank you so very much.

I’m also thankful for a beautiful life filled with family and friends who keep me grounded and sane, most especially my parents who have given me a sound education, taught me to look at people’s hearts and not their puffery, and make me want to be a better person by their strength of character, their unwavering faith and their unconditional love. I ended 2011 and start 2012 with only good vibes. Let go of all the anger, the issues, the emotional baggages, the meanness, the bitchiness and all the drama and just stop being freaking miserable.

In the end…that’s all that matters…I’m grateful for all the relationship that’s strengthened by time…for all new relationships formed…for opportunities given…for criticisms which made me a better person…for maturity earned…for a 2011 worth remembering…looking forward to 2012!

Strive to be happy. Here’s to a happy 2012! 🙂 Happy New, everyone!